Search Engine Optimization: Why you need it
By now, the majority of online marketers and business owners know that SEO is a vital element for driving site traffic. If your website and material aren't effectively enhanced, both for desktop and mobile users, you'll have an exceptionally difficult time attracting traffic from organic search your site.
There are many advantages of SEO aside from increased traffic. Here are simply a few of those advantages:
1. Correct SEO not just suggests much better rankings, it suggests a much better user experience
The search engines desire to see a mobile-friendly design, good user signals (high time on site, low bounce rates, and so on) and great integration of relevant images and videos. These components are all essential for offering a great experience for your visitors as well; in other words, by enhancing your website for SEO, you're immediately also enhancing your user experience.
2. Organic search might account for as much of 64% of all site views
A study by Conductor of over 310 million visits to 30 various sites showed that natural search represented 64% of all search traffic. While other research appears to suggest that social media has now surpassed search somewhat in terms of recommendations, there's no question that search remains a critical source of traffic for the majority of services.
3. SEO leads tend to have higher close rates than outbound leads
According to this post at Search Engine Journal, SEO leads lead to an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't validate the initial source of this statistic, it would not amaze me if this were true; it makes good sense that searchers who are searching for specific services or products are more likely to purchase from services who they seek out through search, instead of those who try to attract them using outgoing marketing strategies (i.e. cold leads).
4. Incoming marketing techniques (including SEO) lead to more leads than outbound, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit business all report inbound practices as being their primary source of leads. This same report discovered that among marketing specialists, SEO had ended up being the # 1 source of leads over the previous 6 month period. One concern to ask yourself is: if you're not generating leads through search, who is catching these valuable leads?
5. Ranking in local search straight results in increased sees and sales
If you run a local organisation, optimizing your website for local search is absolutely important. Increasingly more customers are using local search questions to identify local organisations and to find places, hours and instructions.
According to Google, 50% of consumers who performed a regional search on a mobile device went to a shop on that same day. These searches also resulted in greater sales: 18% of local mobile searches resulted in a sale within one day.
6. Online marketers rank SEO as one of their most effective digital marketing techniques
To see how reliable something is, sometimes it's best to go straight to the source. According to the 2015 State of click to visit website Marketing report, of the online marketers who are using SEO and SEM as part of their marketing method, 66% discover it "extremely reliable or efficient". Just 7% stated that their SEO efforts were "not extremely reliable or not at all effective". These seem like sensible chances to me!
7. SEO leads to increased trustworthiness for your brand
Ranking extremely in the search engine result signals to searchers that you're a key player in your market. Alternatively, ranking on the 2nd or 3rd page might result in unwanted assumptions: that you're a brand-new service, that you're not also known or that you do not have the budget plan (and thus sales) to manage to improve your rankings.
8. SEO can be a less hands-on technique than other incoming techniques
Social media and e-mail marketing are both highly effective channels for creating leads, but both require some degree of consistent effort. As soon as a page is SEO-optimized, you can typically sit back, relax, and let it climb up the rankings on its own benefit.
9. Being on the 2nd or 3rd page of the search results page means essentially no search exposure
Some business owners pass up any official SEO efforts because they think that being in the search results (anywhere in the results) is "good enough". Research study by Moz shows that 71.33% of clicks happen on page one of the search results. Correctly optimizing your website and content are crucial to attaining leading rankings; and for that reason any degree of search presence.
10. The huge bulk of customers research study products online prior to going to a store
Research from GE Capital Retail Bank shows that 81% of shoppers research and compare items online before making a regional purchase. Other research study puts this number as high as 94% for B2B buyers. Accomplishing very first page rankings for your service and products is crucial if you desire consumers who are actively seeking your items to be able to find you.
About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
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razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771
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